FOR ROOFING BUSINESSES
See the roofing project.
Plan the next conversation.
Collect the customer’s description, property context and safely taken photos in a structured enquiry. Keep repairs, replacement work and early advice from becoming one indistinct inbox.
Your branding. Your questions. Photos and QR sharing included.
FICTIONAL BUSINESS BRIEF
Roof replacement discussion
- Work requested
- A fictional customer wants to discuss replacing an ageing roof covering and understand the next assessment step.
- Area and timing
- Example Town · Planning ahead
- Photo context
- Safe ground-level property view
THE FIRST CONVERSATION
A better brief.
Not a promise of more leads.
“There’s a problem with the roof” could refer to a small visible issue, a planned replacement or a project that needs a proper inspection before anyone can define it. A form should help collect context without inviting customers to climb onto a roof or promising a diagnosis from a photograph.
Separate the stated work types
Start with roof replacement, repair discussion, flat-roof work or advice. That helps you identify what the customer is asking for, not automatically certify what is wrong.
Capture the property context
Ask about the roof style, property type and the customer’s description. Keep measurements optional if they are not safely or reliably known.
Choose the appropriate assessment
A short brief can make the first call more focused. Your business still determines safe access, inspection needs, materials, availability and price.
QUESTIONS WITH A PURPOSE
Ask for what helps you decide.
These are starting prompts for your trade’s enquiry page, not a compulsory questionnaire. We agree the final questions around the work you accept and the details you need before responding. All answers below are fictional.
What work would you like to discuss?
A planned roof-covering replacement
Identifies the enquiry category without diagnosing the roof.
What type of roof is involved?
Pitched roof; details to confirm
Provides useful context while allowing “not sure”.
What has the customer noticed?
Ageing covering, seeking advice about options
Records their description rather than claiming an inspected condition.
What is the broad area and property context?
Example Town; house
Helps the roofer assess coverage and the first conversation.
Are there safely taken photos?
Ground-level view of the property
Avoids encouraging customers to access a roof or unstable area.
Ask only for photographs that can be taken safely from the ground or another normal safe position. Do not ask a customer to climb, move roof materials or enter an unsafe area. The demo is for planned discussions, not urgent hazard reporting or emergency assistance.
SEE THE DIFFERENCE IN CONTEXT
Same first message.
A more useful starting point.
Switch between two fictional examples. This illustrates how a tailored route can organise the information; it is not evidence of a customer result or a guaranteed time saving.
THE INITIAL MESSAGE
“How much to replace our roof?”
The basics still need a conversation: scope, area, context, timing and what should happen next.
AFTER THE RELEVANT QUESTIONS
- Project
- Roof replacement discussion
- Customer’s description
- A fictional customer wants to discuss replacing an ageing roof covering and understand the next assessment step.
- Broad area
- Example Town
- Planning context
- Pitched roof
- Scope / context
- House
- Preferred timing
- Planning ahead
- Helpful photo context
- Safe ground-level property view
- Still to confirm
- Assessment, specification, availability and price
THE INITIAL MESSAGE
“Do you do flat roofs?”
The basics still need a conversation: scope, area, context, timing and what should happen next.
AFTER THE RELEVANT QUESTIONS
- Project
- Flat-roof project
- Customer’s description
- A fictional garage flat-roof project with the final specification and condition still to be assessed.
- Broad area
- Example Town
- Planning context
- Flat roof
- Scope / context
- Garage or outbuilding
- Preferred timing
- Flexible
- Helpful photo context
- Safe ground-level garage view
- Still to confirm
- Assessment, specification, availability and price
FROM CARD TO CONVERSATION
Your next enquiry can
start with a scan.
A QR code on a card or site sign can take a customer to the right project questions. Make the instruction specific, such as “Tell us about your planned roofing project”, rather than promising an instant price.
Your finished EnquiryFit page includes a static QR code for print and a sharing image for text or WhatsApp. Keep a clickable link alongside the image for customers on the same phone. There is no separate QR subscription or scan tracking.
The example code here opens a fictional demo. Do not print a demonstration code for customer use. The final live-page code is prepared after setup, and the page address must stay available.
See how QR sharing works →No real enquiry is sent.
Open the example on this device ↗Illustration only, not a live trade business.MADE AROUND YOUR BUSINESS
One focused page.
An agreed way to use it.
The live page is designed around the roofing work you accept. We agree category choices, a clear boundary for urgent situations and which details are useful before an inspection. Photos support the conversation; the page does not assess structural safety, confirm a repair specification or replace a professional visit.
Use the page from your existing website, social profile, direct replies or printed QR code. Hosting on an EnquiryFit address is included in the current offer. Your own domain or third-party hosting can have separate provider charges, and any additional work is agreed before it is carried out.
EnquiryFit does not sell shared leads or guarantee new traffic, quotations, bookings or revenue. It gives people who already find your business a clearer way to explain their project. You review the enquiry and choose the next step.
PRACTICAL QUESTIONS
Before you put it to work.
Can customers describe a roof if they do not know the terminology?
Yes. Plain-language choices, “not sure” options and a short description can be more useful than requiring technical names or exact measurements.
Can the page provide a repair diagnosis?
No. It records what the customer says and any safely taken photos. The roofing business determines the inspection and any proposed work.
Can it be used for replacement-roof enquiries?
Yes. A focused replacement route can ask about the property, roof type, planning stage and preferred timing before the business responds.
RELATED ENQUIRY ROUTES